Share this article Share this article Service backed by Michael Eisner's Tornante Company; additional investment from Firstlight Media; Firstlight Media using Gen 5 architecture built on Microsoft Azure TORONTO, Jan. 7, 2021 /PRNewswire/ - Firstlight Media today announced that they are collaborating with the television industry's newest OTT service, Struum, to deploy their new cloud-native streaming platform that is built on revolutionary Gen 5 architecture. As part of a longstanding development relationship, Firstlight Media will leverage Microsoft Azure's hyperscale cloud platform and its own microservices-based architecture to create for Struum an agile, scalable, extensible service. The service will enable consumers to seamlessly find and access content from multiple content partners and OTT providers, using a single Struum subscription and a credits-based purchase model.