As the world’s fifth-largest retailer, Kroger is using its might to fight food waste When it comes to food waste, UK supermarkets could learn a thing or two from Kroger. As the largest US supermarket by revenue and the world’s fifth-largest retailer, it’s using its might to fight the issue. The latest effort comes in the form of a new $2.5m fund from Kroger’s charity arm, the Zero Hunger Zero Waste Foundation, to support innovative startups offering solutions. This fund is designed to “reshape the food system by supporting innovators who are elevating food to its highest use and disrupting the linear supply chain”. Solutions might involve imperfect surplus food, upcycled foods and meal kits, as well as upcycled commercial ingredients. There’s lots of potential for innovation and the fund is likely to be heavily oversubscribed.