Subscribe From general foods to functional foods: How a NZ organisation is creating opportunities for exporting indigenous functional ingredients By Tingmin Koe New Zealand has long enjoyed a good reputation for high-quality and safe food exports, and the industry is now beefing up its efforts in the functional ingredient and foods space, with Japan, South Korea, Taiwan, Thailand, and China top of mind. This is according to AuOra Wakatū Incorporation – a Māori organisation based in Te Tauihu, top of the South Island. In fact, the company will begin its first export of green kiwi fruit powder to Japan for use in functional foods in the upcoming months.