Gin brands to watch in 2021 16th December, 2020 by Owen Bellwood This article is over multiple pages: 1 234 Major acquisitions and new innovations dominated the gin sector this year. We predict the brands destined for further success in the next 12 months. Following year‐on‐year growth, gin’s long‐running success just wasn’t enough to contend with the Covid‐19 pandemic and total volume sales look set to decline in 2020. However, while lockdown orders brought havoc to the global on‐trade consumers maintained their gin habits at home, leading to a rise in value sales in the off‐trade, which partially mitigated the pandemic’s impact on the category.