A business friend asked me to attend a meeting where he was pitching a life saving device to an elder care facility’s management. This was a system designed to help prevent grandma from hurting herself accidentally. So there we were with the campus administrator and a couple other people, one of whom was the staff federal government insurance expert. As my friend glided through slide after slide of how this innovation was going to save lives, save money, and avoid lawsuits, with every new feature the head administrator looked at the insurance expert and asked one question: “Is this reimbursable under Medicare?”