Dive Brief: H-E-B is partnering with Texas A&M University to provide grocery delivery to people who live on its main and West campuses in College Station, Texas, according to an article posted Wednesday on the university's website. Under the Campus+ program, customers at the university can receive grocery orders at eight dedicated delivery zones for a $5 fee. Curbside pickup orders are free. H-E-B's grocery-delivery arrangement with Texas A&M builds on a longstanding relationship that includes the supermarket chain's sponsorship of the university's football team. Dive Insight: The announcement that H-E-B is providing delivery service to customers at Texas A&M follows the grocer's decision to open stores in the Dallas-Fort Worth area under its flagship brand next year after years of operating in the market under its Central Market banner.