, which is about expanding the possibilities of your home. The latest home-related TikTok video to go viral begins with a woman’s voice patiently explaining that during the pandemic her husband turned their basement into … a video rental store. As she speaks, the camera pans over shelves stocked with DVDs, a drinks fridge and a viewing room with two recliners and a big screen. The enthusiasm for this content was so vast — the praise in the comments section effusive, the questions numerous — that multiple follow-up videos were made in which Brian Hogan, the aforementioned husband, described how and why he undertook this D.I.Y. project in his Des Moines home instead of doing what his wife, Erin, might have preferred: refinishing the kitchen cabinets. Mr. Hogan’s homage to the neighborhood movie rental stores of yore even landed the couple a guest appearance on “Jimmy Kimmel Live!”