Homer company evolves into a ‘digital fishmonger’ with expanding subscription seafood service Print article The Wild Alaskan Company based in Homer has taken “mission based” seafood e-commerce to a whole new level. While many Alaska fishermen and groups sell boxes of seafood directly to customers and can claim several hundred monthly customers, Wild Alaskan has notched more than 140,000 seafood regulars since 2018 and since COVID hit, the company is adding 100 to 200 customers every day. The average order for their subscription service is $160 per month. Founder Arron Kallenberg calls it a “three generation overnight success,” referring back to 1926 when his grandfather moved from New Jersey to fish at Bristol Bay.