The moment provides an opportunity to think about how brands can survive publicity nightmares, with the media landscape shifting and social media providing an easy avenue for furious consumers to show their discontent. What strategies should big and small brands keep in their back pockets in case of an emergency? We asked a selection of industry experts for their two cents. How do you solve a problem like... a PR nightmare? Matt Buchanan, head of PR and influence at Ogilvy UK JFK navigated his fair share of crises during his time in office. His typically illuminating take on grappling with them was, “the Chinese use two brush strokes to write the word ‘crisis’. One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger – but recognize the opportunity.”