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Stephen A. Smith Brings ESPN Crisis, Yet Again


07/13/2021
Broadcast media sure looks different from the days of only three networks, which delivered news reports and refrained from opinion. These days viewers can watch or listen to a wide array of stations and programs, many of which cater to the personal leanings of the audience. 
Therein lies a challenge for networks balancing profit, audience happiness and what many might still call journalism. Can a TV network deliver what people want and maintain brand reputation, while allowing talent to deliver personal punditry?  
Many media personalities may want to do further research or consider the public temperature before sounding off.
ESPN commentator Stephen A. Smith is not known for his shy demeanor. As one of the faces of ESPN, Smith spoke about the popularity and impact of Shohei Ohtani, the Japanese-born Major League Baseball (MLB) star, during his “First Take” show Monday (July 12). ....

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How do you solve a problem like... a PR nightmare?


The moment provides an opportunity to think about how brands can survive publicity nightmares, with the media landscape shifting and social media providing an easy avenue for furious consumers to show their discontent. What strategies should big and small brands keep in their back pockets in case of an emergency? We asked a selection of industry experts for their two cents.
How do you solve a problem like. a PR nightmare?
Matt Buchanan, head of PR and influence at Ogilvy UK
JFK navigated his fair share of crises during his time in office. His typically illuminating take on grappling with them was, “the Chinese use two brush strokes to write the word ‘crisis’. One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger – but recognize the opportunity.” ....

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