How major investments will shape alcohol e-commerce 9th April, 2021 by Nicola Carruthers A side effect of the pandemic in the US has been the boom in alcohol e-commerce, with major firms such as Uber recognising its potential. The Spirits Business analyses the latest investments in the sector and how they could shape the online space. With major firms investing in Drizly and Reserve Bar, could more acquisitions in alcohol e-commerce follow? It has been more than a year since the global Covid‐19 pandemic started, but one huge benefit has been the emergence of online shopping for alcohol. The boom has been of particular significance in the US, which is predicted to surpass China as the biggest online alcohol market by the end of 2021, according to a report from IWSR Drinks Market Analysis.