We've all got the Hallyu fever at this point! Jan 7th, 2021 Two decades ago, the mention of South Korea wouldn’t make ears prick up the same way it does today. But now, The Land of the Morning Calm has successfully made its way to almost every traveller’s bucket list. As a TripZilla writer, I have also observed that South Korea consistently ranks as one of the most searched for and clicked places among our many destination articles. So, what changed — or rather, what upgraded South Korea’s allure? What exactly is it that makes South Korea “clickable” today?