How will the Manifest Destiny of Big Tech and its barons eventually reveal itself? Reputations can change over time, whether or not you control the means of production Not so famous now, though, that song, so QED. Big Tech too will pass, although as it currently stands astride the world like the colossus of Rhodes, it doesn’t much seem like it at the moment. But we have been here before, with new technologies and new trading empires, with the disruption they cause to established political structures, and the changes in social attitudes that they inevitably accelerate. So how will the power of big tech eventually unravel, and what will happen to its barons?