HiteJinro's recently released malt beer, given the understated name Kelly (derived from “Keep Naturally”), boasts in at least nine places on its beer can front label of its apparent origin. It screams at the consumer: “KELLY'S MALT GROWN IN THE NORTH ATLANTIC OCEAN BREEZE” “100% DENMARK PREMIUM MALT,” “Denmark Premium,” “GROWN IN JUTLAND BY SEA BREEZE,” “FROM DENMARK,” “Malt From Jutland” and also displays a mini Danish flag.