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a pub in the centre of london, and two friends meet for a drink. blink and you'll miss it. but they're both using something called nicotine pouches. sometimes i've been in the pub and i've had my tub with me and they've asked me why i've brought my hair gel with me. but steadily over the years, the awareness has just grown. more people are aware of it and more people are maybe looking at it as an option of quitting smoking. nicotine patches are how i quit smoking. since using them i've been able to quit smoking entirely, completely cold turkey. and it's been really great, great positive effects on my health as well. the pouches are sold in small tubs, often in fruit, mint or other flavours. they contain nicotine in a range of strengths, but no tobacco. researchers say they're safer than cigarettes because there's no smoke. it's the smoke that kills, not the nicotine. we think if you are a smoker, moving to something else is a good idea.