> it is. it's actually worst than it's been in the past. that's hard to believe. this number caught my eye from kantar media 96% of the ads so far have been negative. 96%. that actually is worst than the past. usually this early in the election cycle, still messages trying to build candidates up. you're used to seeing positive messages that introduce candidates. we've seen ted cruz for example, running those kinds of positive ads. for the most part found national cable channel like cnn almost all the ad buys have been negative already. that's mostly because it's Get Live News Updates Every Minute from vimarsana.com Curated from 23000 News Agencies.">
> it is. it's actually worst than it's been in the past. that's hard to believe. this number caught my eye from kantar media 96% of the ads so far have been negative. 96%. that actually is worst than the past. usually this early in the election cycle, still messages trying to build candidates up. you're used to seeing positive messages that introduce candidates. we've seen ted cruz for example, running those kinds of positive ads. for the most part found national cable channel like cnn almost all the ad buys have been negative already. that's mostly because it's Get Live News Updates Every Minute from vimarsana.com Curated from 23000 News Agencies." property="og:description">
> it is. it's actually worst than it's been in the past. that's hard to believe. this number caught my eye from kantar media 96% of the ads so far have been negative. 96%. that actually is worst than the past. usually this early in the election cycle, still messages trying to build candidates up. you're used to seeing positive messages that introduce candidates. we've seen ted cruz for example, running those kinds of positive ads. for the most part found national cable channel like cnn almost all the ad buys have been negative already. that's mostly because it's Get Live News Updates Every Minute from vimarsana.com Curated from 23000 News Agencies.">
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>> that doesn't strike fear in everyone. rand paul's approach is a far cry from lbj's daisy attack ad that ran in 1964 again barry goldwater but still the question remains, does negative campaigning actually really resonate with voters. let's bring in cnn senior media correspondent and host of "reliable sources" brian stelter. they go negative so fast it's head spinning. >> it is. it's actually worst than it's been in the past. that's hard to believe. this number caught my eye from kantar media 96% of the ads so far have been negative. 96%. that actually is worst than the past. usually this early in the election cycle, still messages trying to build candidates up. you're used to seeing positive messages that introduce candidates. we've seen ted cruz for example, running those kinds of positive ads. for the most part found national cable channel like cnn almost all the ad buys have been negative already. that's mostly because it's