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unprecedented surge of new business openings, a nearly 30% increase in new businesses as compared to before the pandemic. >> excellent. one minute. >> reporter: part of a nationwide post pandemic boom for mom and pop shops and the nearly half of all private workers they employee. >> let's take a deep breath. inhale and exhale. >> reporter: this is something jen yates and alex thought would never happen. >> obviously we have been through a lot the past three years. it's been a lot. >> reporter: this was their los angeles street in 2020, the start of the pandemic. covid shut down the country overnight, cratering small businesses. >> i was sitting on the floor, just sobbing. >> how are we going to survive with -- we're going to wake up the next morning and have zero income. >> reporter: that wouldn't change for a year. >> what are we doing with this thing? >> reporter: $300,000 in debt, they started selling off equipment. >> separate your legs.