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for the most annoying show, this might win as well. no, what some people perceive as annoying has nothing to do with yuppie. i think yuppie is a word made up by demographers and advertisers to sell soap. i don't think it has anything to do with what the show is. "thirtysomething" was not a giant hit. but it was a niche hit. it attracted an enormously upscale group of advertisers. shales: the network cared who was watching, not how many were watching. and that was more and more catching on in the '80s. ♪ sifuentes: the prosecution will ask you that you look to the law and this you must do. but i ask of you that you look to your hearts as well. thank you. holmes: "l.a. law" was partly a classic lawyer show. but it was intertwined with their personal lives and different lawyers who were sleeping together and trying to get ahead. yost: the reality level on that show was like a foot or two off the ground. and you were willing to go with that because it was a whole new spin on a law show.