redemption, but we don't trust him. >> rich guyland said the challenge would come in a place like south carolina, one of the very first primary states where committed evangelicals and other social conservatives have seen plenty of political scandal and don't like it a bit. >> if he wins or loses an important state like, let's say, south carolina, by a very little bit, then i think you can say, well, if it hadn't been for that, he would have won. he needs to give a big speech to put the issue to rest. >> he has to imagine the person that he's talking to is an evangelical woman sitting across from him and he has to convince her that he's truly sorry. >> reporter: tough crowd, tough hill to climb for a former speaker of the house with a messy record in marriage. joe johns, cnn, washington. >> let me bring in our deputy political reporter paul. it seems as soon as someone says