transparency as with organic products the idea is to make a garment supply chain traceable they want to see the faces behind the labels via twitter brands a challenge to disclose information the group's anger and frustration are aimed primarily at the multimillion dollar retailers who invented fast fashion. fast fashion as brands like h. and m. zorro who showed up in the ninety's with a really new business model it involved producing clothes as cheaply as possible in very poor countries in order to offer innovative collections every three weeks which made a real contribution to fashion. this need for constant novelty created a kind of addiction which is pretty harmful for the planet and for people. for the two. two thousand and four for the first time ever the god of both couture