would happen? >> yes. you don't point at something but you're virtual in a world that you would never have seen when iphone launched ten years ago. >> neil: sounds stupid. >> maybe you'll like it. >> neil: sounds stupid. i'm an apple shareholder. but i'm listening to this. there's a lot of ancillary industries that benefit from this and the cool technology. and i know one iphone has more technology than in an apollo rocket. i understand that. but on the level of this fall and how many buy it, could make a lot of different in the economy, right? >> yeah, there's a halo effect when it comes to iphones. some of the developers are making around $16 billion in just app development. so you look at the market cap of apple in addition to that. that's about $800 billion. that was in may of 2017. so clearly the stock is going up. people are buying the product. you know, people are questioning