> we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas, something that would get people talking the next day. >> what's more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle of a major american city? but still, with 5 million lego bricks, that's got to be a little heavy. >> really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos? >> so what about that 5 million Get Live News Updates Every Minute from vimarsana.com Curated from 23000 News Agencies."> > we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas, something that would get people talking the next day. >> what's more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle of a major american city? but still, with 5 million lego bricks, that's got to be a little heavy. >> really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos? >> so what about that 5 million Get Live News Updates Every Minute from vimarsana.com Curated from 23000 News Agencies." property="og:description"> > we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas, something that would get people talking the next day. >> what's more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle of a major american city? but still, with 5 million lego bricks, that's got to be a little heavy. >> really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos? >> so what about that 5 million Get Live News Updates Every Minute from vimarsana.com Curated from 23000 News Agencies.">