she laid it right out there. >> you know, obama beat her in 2008. and one thing he did, he was more authentic, he was more relaxed. >> but did he ever get forced to say, i want to be president. >> we assume men want to be president, we call women ambitious, we don't call men. also, let's be fair. when you're running against bernie sanders, it's a little easier to be relaxed >> the heat's off. >> you might win by 50 points. >> heidi, that's it, the heat's office, even talking about coloring her hair, because we watch these guy's hair turn white. it happens. >> it's not just the heat's off, it's, i got bad advice in 2008 when i came off as being very guarded and cold, even, and told, specifically by mark penn, we now know, that the one thing you have to do is show that you're tough. you know, don't let your guard down. >> she was supposed to be running as commander in chief. >> and when was the time, though, when we saw things start to change for hillary clinton in '08? it was when she went to new hampshire, and oops, it wasn't scripted, cried.