when you take a vacation you're worried what's going on in the office. to eliminate that how about if everyone in the office takes off time in the same moment. >> i went sky diving. >> i adopted a shepherd. >> we shut down the business three weeks a year. we tell people go relax, learn something new, see their family. >> rochelle says she practices radical hr. she builds companies with a entrepreneurial mind set. >> we have a work hard play hard ethos here at quirky. the blackout period is a way for people to recover from you know, our sprints. it's a unique practice. i don't know that many other companies do it. >> and not many companies have an ethos like quirky where they hire, fire and live by six values. getting things done impatience embracing conflict agility, being selfless and looking to the future. >> the dynamic within the core