BBC News By Dougal Shaw image copyright10Pines A software firm is taking a radical approach to how it treats employees. 10Pines tries to be transparent and democratic, even allowing staff to set each other's salaries. Ariel Umansky decided to turn down his proposed 7% pay rise in December 2020. He felt he could not justify it in front of his colleagues. In fact it was the second time in five years that he'd declined a raise at 10Pines. "I felt kind of insecure and exposed about me being close to or even on top of people that I considered had a better performance than me," explains Umansky. "It's easy to feel like a fraud."