Cat Kreidich to the role of executive vp. The New York-based Kreidich will lead ADA’s expanding global footprint and partnerships across international commerce and marketing, along with label/product management and operations, while reporting to Warner Music Group president of independent music & creator services Eliah Seton. A veteran of the music business, Kreidich most recently spent a year-and-a-half at Sony Music Entertainment as senior vp, commerce for legacy recordings, where she oversaw commercial activity for a $900 million group across digital and physical for artists including Mariah Carey, Billy Joel and Bob Dylan. While there, she helped restructure the department to better capitalize on the rapidly-expanding world of streaming, executing successful campaigns for Michael Jackson, Alicia Keys, Travis Scott and Bruce Springsteen.