P&G launches refillable shampoo bottles in the UK Procter & Gamble (P&G) has launched a refill format that uses 60% less plastic across several of its most popular shampoo brands in the UK. Image: P&G The format consists of a reusable aluminium bottle and refill pouches, which consist of a flexible plastic packet and a rigid plastic neck. P&G claims that the pouches can be recycled through kerbside collections in the UK and that the refill pouches use 60% less plastic per millilitre of product than traditional shampoo bottles, as they are lighter. P&G is using the format to house selected Aussie, Head & Shoulders, Herbal Essences and Pantene lines in the UK. Aluminium bottles and refill pouches for all four brands have launched at Boots stores and on the Boots site this week, with roll-outs also underway at Waitrose & Partners and Superdrug. Bottles have an RRP of £9.99 and the RRP for pouches starts at £4.