Big Hit and Universal Music Will Launch a New Boy Band Together Big Hit and Universal Music Will Launch a New Boy Band Together The new boy band will come out of a televised audition process set to begin airing in 2022, and the two powerhouse companies are teaming up to form a new LA-based label as well Ethan Millman, provided by FacebookTwitterEmail Universal Music Group (UMG), the world’s largest music company, and Big Hit Entertainment, the Korean record label behind international superstars BTS, are partnering in a new label joint venture to develop a new boy group, the two companies announced in a pre-taped livestream on Wednesday.