How Cameo Generated $100 Million Last Year From Celebrity Shout-Out Videos Todd Spangler, provided by FacebookTwitterEmail Social media provides an unprecedented way for stars to connect with their fans — but only the upper echelons of celebrities have been able to convert their online presence into cold, hard cash. Steven Galanis, co-founder and CEO of Cameo, says his company is part of a rising wave of direct-to-fan platforms that is changing that, by letting a much broader range of talent make money online. On the latest episode of Variety‘s Strictly Business podcast, Galanis explains how Cameo built a booming business by selling bespoke video shout-outs recorded by its roster of tens of thousands of celebs.