Gonzalez says the BID is trying to keep Wynwood from turning into an overwhelmingly commercial place like Times Square in New York. The BID first noticed advertisements popping up around Wynwood a few years ago around Art Basel time. "They would appear overnight and by January 4, they'd disappear," Gonzalez says. "It was hard for us to pinpoint where they were coming from and who was putting them up because it happened so fast." A Flor de Caña advertisement mural in Wynwood Photo courtesy of the Wynwood BID Gonzalez believes advertisers are capitalizing on the increase in visitors to promote products in the bustling neighborhood. But in the past year and a half — Art Basel or not — the advertisement murals have stuck around.