Protesters target Santa Cruz Trader Joe's again, saying mask rules are like Nazi Germany FacebookTwitterEmail A Trader Joe’s sign. An anti-mask group targeted a Santa Cruz Trader Joe’s for the second time in recent weeks on Sunday, some of whom compared the grocery store to Nazi Germany for enforcing a county-wide requirement for shoppers to wear masks.Ric Francis / AP An anti-mask group targeted a Santa Cruz Trader Joe’s for the second time in recent weeks on Sunday, some of whom compared the grocery store to Nazi Germany for enforcing a county-wide requirement for shoppers to wear masks.