Facebook is ranked number one on the list of most popular social media platforms in the world, with more than 2.7 billion active monthly users. Vying for second place are YouTube and WhatsApp Messenger with two billion active users each. Close behind are WeChat (1.2 billion), Instagram (1.1 billion) and one of the newest additions to the social media arsenal, TikTok (689 million). In South Africa, of a population of more than 58 million, 36 million are internet users, 22 million of whom are active social media users. There is little doubt that social media are a force affecting the way society forms and feels part of the world.