Gucci The Gucci collaboration highlighted a range of North Face pieces from the brand’s earliest years in the 1970s. “This is the antithesis of what getting outdoors stands for,” one commenter said when The North Face revealed its collaboration with Gucci via Instagram. Like other fashion collaborations announced through The North Face’s socials, outdoorsmen threw their hands up in the comments section. Many declared that it was another nail in the coffin for one of the world’s most storied outdoor brands. Their sharpest critics raised questions like how many hypebeasts would actually “go exploring” after buying one of these jackets. Others wanted to know if The North Face was abandoning its core fanbase to become a fashion brand.