Share this article Share this article CHICAGO, May 6, 2021 /PRNewswire/ -- The Institute of Food Technologists (IFT), in collaboration with the University of Massachusetts, this week hosted a two-day virtual conference to examine the shift in consumer eating and shopping trends from pre-pandemic onward and provide insights on the "next normal." New approaches were identified to better leverage the 2020-2025 Dietary Guidelines and encourage healthy habits among consumers as the country begins to reopen. "Our research shows that most consumers see their health as a priority and claim to eat healthy most of the time, however to many of them, healthy simply means 'fresh, but has no bad stuff,'" said Mintel Director of Innovations & Insights Lynn Dornblaser at the virtual conference. "As an example, while the 2020-2025 Dietary Guidelines have cut back recommended sodium and sugar consumption, these concerns are not trending among consumers."