In the US, gardeners are celebrating riotously. For the largely quiet home gardening business, this year started with a bang — no, an explosion. On the heels of 2020, a breakthrough year for seed-buying, 2021 has already produced sales unprecedented in our company’s 145-year old history. Triggered by an ever-expanding population of new gardeners, the surging seed demand is not evidence of a speculative craze, like Tulipomania or tech stocks. To invert Alan Greenspan’s phrase, the tsunami of seed-buying reflects “rational exuberance.” In addition to offering outsized nutrition, flavor, fragrance and beauty, seeds are exceptionally lucrative, delivering seed-to-vine-ripened produce values that would be the envy of Wall Street.