Paso Robles community activist Yessenia Echevarria founded Paso People's Action and Mujeres de Acción (Women of Action) as a way to inform and support the Latino and Spanish-speaking residents in the city. She worked with the city to get the word out about COVID-19 safety and used social media to spread the news about a high school ethnic studies course proposed by the Paso Diversity, Equity, and Inclusion (DEI) Committee. Echevarria said she's constantly in contact with the community to identify and address their needs through local partnerships. A lot of her recent work has focused on rallying Latino and Spanish speakers to participate in school board meetings by speaking about their experiences during public comment in a language that they're comfortable with.