When the pandemic passes, focus on sustainability will only increase 2020 was a defining year for the world, with the Covid pandemic having a major impact on governments, populations, manufacturing and retail. While much of the label industry has fared better than some manufacturing sectors, it has nevertheless brought about a fair amount of upheaval, rescheduling, sourcing and probably rethinking on the way the industry operates. “The label industry is surely one of the more resourceful industries when it comes to adapting to, and pioneering, change” With Covid vaccines now being rolled out in many countries, and stringent lockdowns still being implemented, there is hope that things will start to improve and stabilize later this year – perhaps as early as the summer. Governments worldwide will then start to revert to other national and international issues that they believe need attention and have been somewhat on the sidelines for the past year.