‘Giving back is not even a question;’ cannabis shop New Dia plans to open in Worcester with $5,000 community donation Updated Mar 03, 2021; Facebook Share Ross Bradshaw has plenty of memories from the plaza at 118 Cambridge St. in Worcester. In the mornings, Bradshaw’s father used to take him and his sister to a since-closed cafe there. Now, that plaza is home to New Dia, a cannabis shop Bradshaw is opening with sights set on giving back to the community, supporting small businesses and giving customers a new experience. “He would give us life lessons in that cafe,” Bradshaw said of his father, getting teary-eyed with the memory. “Who would have known, 20 years later me and him are here building a dispensary.”