Jaguarâs Dynamic Duo, the E-Type Coupe and Convertible, Gets One Last Parade To celebrate 60 years of the E-Type, the British automaker is selling six pairs and will drive them from Coventry to Geneva, as a tribute to their introduction. In 1962, Jaguar promoted its new E-Type. Enzo Ferrari called it the most beautiful car in the world.Credit...Jaguar April 15, 2021, 6:00 a.m. ET Jaguarâs E-Type has been a showstopper from the start. Specifically the 1961 Geneva International Motor Show, when Jaguar took the wraps off its coupe and convertible concepts. No less of an expert than Enzo Ferrari instantly judged the E-Type the most beautiful car in the world. Many car connoisseurs still hold this view.