JD Sports Enters Middle East with GMG Franchise Deal : vimarsana.com

Britain's biggest sportswear retailer JD Sports Fashion will open about 50 stores in the Middle East after agreeing its first ever franchise deal with Dubai-based GMG, it said on Monday. The trainers and sportswear chain said its entry into the region forms part of it strategy to expand into underpenetrated markets. The 10-year agreement will focus on locations in the United Arab Emirates, Saudi Arabia, Kuwait and Egypt.

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