JetBlue Appoints Discover The World To Drive Sales In The UK For First Transatlantic Flights JetBlue Flights Within The Americas Now Live in UK BSP, Transatlantic Flights Coming Soon News provided by Share this article Share this article SCOTTSDALE, Ariz., April 20, 2021 /PRNewswire/ -- JetBlue, New York's Hometown Airline®, has appointed Discover the World, the travel sales and representation specialist, to drive sales in the UK market as the airline is poised to launch its first transatlantic flights. Discover the World, with its global portfolio of over 100 clients in 60 countries was chosen as JetBlue's sales partner in the UK as it presented the major American carrier with a tailored strategy to leverage the UK's travel trade and build a new customer and revenue base across the Atlantic.