KBP Brands Rolls Out SMS and Mobile Wallet Program in 847 KF

KFC franchisee KBP Brands, one of the largest and fastest-growing quick-service franchises in the country, has announced a significant expansion of its partnership with Vibes, the most trusted mobile engagement platform. Having seen success in their pilot of a SMS and mobile wallet digital marketing program at 162 participating KBP-owned Kentucky Fried Chicken restaurants in five states, KBP is now expanding to a rollout in all 847 KBP-owned KFC restaurants across 28 states., , , , KBP Br...

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