KIND shoots for a cooler edge and conjures up breakfast without the bowl Mars-owned KIND Healthy Snacks continues its push into the plant-based, frozen treat aisle and expands its breakfast bar offering with a new flavour. Joining the frozen fray is KIND Frozen Pints, a plant-based, non-dairy ice cream promising 4g-6g of protein per serving. Plant-based offerings too often come with a compromised taste or a flurry of unhealthy ingredients, however, KIND promises a treat that consumers will feel good about in every way. “As with all of KIND’s innovation, we refuse to take short-cuts and obsess over creating recipes that strike the perfect balance between being healthy and tasty, which is why it took our team over a year to develop the product,” said KIND founder and executive chairman Daniel Lubetzky.