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Kind shoots for a cooler edge and conjures up breakfast without the bowl


KIND shoots for a cooler edge and conjures up breakfast without the bowl
Mars-owned KIND Healthy Snacks continues its push into the plant-based, frozen treat aisle and expands its breakfast bar offering with a new flavour.
Joining the frozen fray is KIND Frozen Pints, a plant-based, non-dairy ice cream promising 4g-6g of protein per serving. Plant-based offerings too often come with a compromised taste or a flurry of unhealthy ingredients, however, KIND promises a treat that consumers will feel good about in every way.
“As with all of KIND’s innovation, we refuse to take short-cuts and obsess over creating recipes that strike the perfect balance between being healthy and tasty, which is why it took our team over a year to develop the product,”​ said KIND founder and executive chairman Daniel Lubetzky. ....

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New product showcase: Chicken Salt Fries, Strawberry & White Choco Coco Pops and Year of the Ox cookies spread much-needed kindness


Pic: GettyImages/FamVeld
Made for Drink debuts in the potato chip category; Kellogg’s wants to emulate the success it had with White Choc Coco Pops with its new SKU and The Cookie Project is spreading kindness with its limited edition cookies baked by Kiwis with disabilities.
Perfect pairing
Made for Drink is making a foray into the UK’s £1bn potato crisp category with two offerings inspired by world cuisine. The UK meat snack producer is rolling out Chicken Salt Fries and Tapas Fries into Sainsbury’s and other independent retailers in the UK on 21 April.
Despite its name, Chicken Salt Fries is actually a vegetarian treat, flavoured with an umami-packed condiment loved across Australia. The thin cut potato fries are seasoned with chicken salt, a turmeric-based seasoning that was made famous by Mitani in the 1970’s. Made for Drink collaborated with the seasoning house to create this Ozzie favourite,  which it believes will go do ....

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Kind Snacks launches in multipacks to combat impulse decline


Kind Snacks is putting its faith in multipacks to combat slipping impulse sales.
It will launch its core flavours into three-pack formats, with Peanut Butter Dark Chocolate, Caramel Almond Sea Salt and Dark Chocolate Nuts & Sea Salt to hit Sainsbury’s and Morrisons this month, and Coconut & Almond and Salted Caramel Dark Chocolate to hit Waitrose from 22 February (rsp: £3/3x30g).
The move comes as multipacks are seeing “the most significant growth” at present, said Kind, impulse sales  having fallen during the coronavirus pandemic.
Kind Snacks marketing director John McManus said seeing impulse sales “fall off a cliff” was a real worry for the brand, though its existing multipack offering (larger boxes of 12, sold through various online retailers) “held pretty steady”. ....

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