This is the kind of outreach that Kulpreet Singh with the South Asian Mental Health Alliance says there needs to be more of, and not just when there is a culturally specific event or holiday celebrated by a racialized community. “We’re seeing some of that customization and some of that culturally relevant targeting starting to happen now, and it’s very late,” Singh told Daily Hive. “But I think that still if there’s any progress being made, it’s good, and we should really continue pushing in that direction.” Singh acknowledges that the BC government provides some translated materials on its website, but says these efforts could have a larger reach with culturally relevant and language-specific infographics, and audio and video interpretation for those whose first languages are not English or French.