Leanplum Releases Inaugural Data Science Report for Games App Category Unveils Important Findings to Drive Revenue Growth News provided by Share this article SAN FRANCISCO, Feb. 16, 2021 /PRNewswire/ -- Leanplum, the leading multi-channel customer engagement platform for the mobile gaming industry, today announced the release of its Inaugural Data Science Report for the Games App Category. Based on an analysis of over 1,800 campaigns and 670M+ messages sent, this report explores the value of progressive player engagement personalization in card, casino, puzzle, racing, role-playing, simulation, and strategy games. "Leanplum has built a most powerful product for the mobile gaming industry, and we currently service some of the world's top gaming studios," said Momchil Kyurkchiev, co-founder and chief product officer, Leanplum. "Listening closely to our customers, we have learned that while player engagement and retention metrics are important to gaming studios, the ultimate goal is to drive revenue growth. Teams need to continuously test, measure and optimize all key campaign performance metrics, including revenue. Our Data Science Report answers important questions and delivers real insights that player engagement teams, including marketers, live ops, and product managers can immediately put to use."