M&S heads into the unknown | Wine : vimarsana.com

M&S heads into the unknown | Wine


M&S heads into the unknown
Marks & Spencer’s new Found range takes a closer look at unusual grape varieties from less well-known places. You’ll like what you find
Pick of the bunch: unheralded varieties from Chile, South Africa and Greece are now being put in the spotlight at M&S. Photograph: Andrew Hagen/Getty Images
Pick of the bunch: unheralded varieties from Chile, South Africa and Greece are now being put in the spotlight at M&S. Photograph: Andrew Hagen/Getty Images
Sun 23 May 2021 01.00 EDT
M&S Found País, Itata Valley, Chile 2019 (£9, Marks & Spencer) Marks & Spencer has always been the king of the own-label. I mean, it has to be, since that’s pretty much the company’s entire shtick. But the policy doesn’t necessarily entail staleness or corporate samey-ness – or at least, not always, and not in every part of the store. Over the past couple of years the wine department, for example, has come up with two very different but complementary ranges that have made the retailer an exciting place to buy wine again if you don’t want to spend more than a tenner (it’s always been pretty good at prices just above that). Last year in these pages, I wrote about the consistently good set of wines sold under the Classics label, which featured familiar names such as claret, chianti, Argentine malbec and New Zealand sauvignon. Earlier this year, these were joined by Found, a range designed to introduce M&S shoppers to more unusual grape varieties and regions, such as the vivacious fresh red made from the re-discovered país grape from Chile’s southern Itata Valley.

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