Mars’ CMO doesn’t want marketing to return to ‘normal’ With the pandemic causing a prolonged period of global disruption, Mars had a momentous 2020 navigating the 'new normal'. At its helm, Mars' lead chief marketing officer Jane Wakely has helped steer the brand through these choppy waters, driving the transformation agenda of its marketing function so that Mars can arrive on the other side as a better organization. “I don’t want things to go back to normal,” insists Jane Wakely, lead chief marketing officer at Mars. “Yes, I miss the chats at the coffee machine. But, we want to create a new, better normal. This year has enabled us to mobilize our entire marketing organization.”