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If yours is a forward-thinking business keen on community-building, know this right from the get-go: There must be real value present — and it's a two-way street.
The ICA General Assembly will take place on 20 June 2022 in Seville, Spain, an election to the full ICA Board will be conducted. Below is the list of
/PRNewswire/ -- Mars, Incorporated has retained WPP's MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This...
Mars’ CMO doesn’t want marketing to return to ‘normal’ With the pandemic causing a prolonged period of global disruption, Mars had a momentous 2020 navigating the 'new normal'. At its helm, Mars' lead chief marketing officer Jane Wakely has helped steer the brand through these choppy waters, driving the transformation agenda of its marketing function so that Mars can arrive on the other side as a better organization. “I don’t want things to go back to normal,” insists Jane Wakely, lead chief marketing officer at Mars. “Yes, I miss the chats at the ...