Mars Wrigley's Ethel M Chocolates Celebrates 40 Years By Creating Better Moments And More Smiles In Ethel M's Hometown Of Las Vegas To Celebrate The 40th Anniversary of Ethel M Chocolates, The Brand Will Feature A Special Paint Scheme During the NASCAR Cup Series Race And Donate 40,000 Meals to the Three Square Food Bank News provided by Share this article Share this article HENDERSON, N.V., March 2, 2021 /PRNewswire/ -- Today, Ethel M® Chocolates celebrated all things Las Vegas in the brand's own unique way. The craft chocolate division of Mars Wrigley unveiled the brand's very first paint scheme that will be featured on fellow Las Vegas native Kyle Busch's No.18 Toyota Camry during the NASCAR Cup Series race this Sunday, March 7 in Las Vegas.